Wayne aviation & aerospace society

Art Direction // Digital (Social) // Print

Timeline

1 week

Programs

InDesign Illustrator Photoshop

Overview

Following the start of their new student-led club at Wayne State University, Co-Presidents John LaGarde and Jose Hinojosa reached out to me to create a full brand for Wayne Aviation and Aerospace Society. Their main goals were to engage student interest and participation across both digital platforms and print assets. Creating a bold and outgoing brand guideline while still keeping a clean aesthetic was the goal.

Delieverables

Digital assets were prioritized to be the most engaging for student interest to appear on social media platforms. As a group, we mapped out what some possible social posts could be, and I mocked up different layouts for potential use to come in the future. Other means of outreach included flyers to be shared on campus in student-populated halls/buildings.